8th August 2016

The Fashion Lover’s Guide to Paris

We’ve rounded up some easy Parisian style tips along with the best places to shop if you want to bag some of that timeless French style on your next trip to the city of lights…


Keeping it Simple and Chic


It’s no secret that the French have some of the best style in the world. If you want to dress like a Parisian, there are only a few rules. Keep your skin moisturised (see French pharmacy secrets, below!) and wear minimal makeup, though keep a red lipstick in your bag for a 10 second day-to-night look. Keep your hair in top condition but don’t worry about day-to-day styling (think: Jane Birkin tousle).




Don’t stray from the monochrome wardrobe. A splash of charcoal or navy, if you insist on some colour. Spend more on less – Parisians focus on quality over quantity, opting for simple and elegant pieces. Invest in a classic wool coat, a good pair of black jeans and a crisp white shirt. Stick to the essentials, especially with accessories. Splash out on oversized sunglasses, a black leather bag, black leather boots or shoes. Voila!


Concept Stores


paris merci

Merci, Image via Facebook


Merci:  Located on  111 Boulevard Beaumarché, Merci is a concept store in the Marais, whose profits are donated to a charity that supports women and children. Merci is a must-visit, even for window shoppers – their selection of fashion, lifestyle and furniture pieces are immaculately presented and it’s refreshing to know that you’re shopping for a good cause.

Colette: You’ll find Colette on 213 Rue Saint-Honoré. It’s one of the first concept stores in the world and home to a carefully curated selection of designer pieces, accessories, books and gadgets. Try to resist taking photographs inside (it’s so instagrammable…) as you will be asked to stop immediately by the less-than-friendly staff.

A.P.C. is a classic French brand known for its classic, minimalist designs, and it more affordable than you might think as they have a fantastic outlet in the 18th arrondissement. Head to A.P.C. Surplus (20 Rue André del Sartre) and dig through the previous seasons’ stock at massively discounted prices.

Shopping for the Essentials



Repetto, Image via Facebook


  • After some signature French ballet pumps? Head to Repetto (51 Rue des Francs Bourgeois) in the Marais.
  • You can pick up some excellent beauty products for under €10 in a French pharmacy. You won’t have to look for long before you come across one – you’ll see the green neon signs all over the city. Many Parisians swear by Embryolisse moisturiser and Bioderma Crealine H2O Micelle Solution makeup remover. Both are really affordable!
  • For more bargains, make your way to one of the city’s famous brocante markets and stock up on some second hand vintage fashion. The most famous flea market in Paris (and the best for clothes and accessories) is Marché aux Puces de St-Ouen. Piled with bric-a-brac, antiques, vintage clothes and curiosities, the stalls are endless, so be sure to put aside at least half a day to properly explore.


Hip Hangouts



Le Mauri7, Image via Facebook


La Perle (78 Rue Vieille du Temple) is one of those places to see and be seen. A couple of years ago,  John Galliano grabbed headlines here for all the wrong reasons, but La Perle is still popular with the fashion set and you’re sure to spot some of the coolest Parisian style on display. In the heart of the stylish Marais district, the bar hugs the corner of Rue Vieille du Temple and Rue de la Perle, just a couple of minutes from the Picasso museum. La Perle is great to visit at any time of day, from an early morning café crème to trendy late night hangout. The district is also excellent for shopping – keep a few hours free to wander in and out of the shops and boutiques in the area.

If you prefer to drink somewhere a bit more low-key, head to Le Sans Souci (65 Rue Jean-Baptiste Pigalle. The bohemian bar in Pigalle has cheap drinks, a relaxed atmosphere and a hip crowd. If you’re in the mood for dancing, Chez Moune (54 Rue Jean-Baptiste Pigalle) is just across the road.

Elsewhere, Chez Jeannette (47 Rue du Faubourg Saint-Denis) is a trendy bar and restaurant just the other side of the Porte Saint Denis – one of the old city gates on the edge of the 10th arrondissement. There’s a handful of great bars along here, including Le Mauri7 across the street from Chez Jeannette.

Later on, Le Baron (6 Avenue Marceau) is an exclusive club near Pont de l’Alma with a glamorous lounge adorned with mirrors and velvet. If you can get past the ultra-strict door policy, you’ll be mingling with the in-crowd, fashionistas and celebrities ’til the early hours.


Heading on a shopping break to Paris soon?  Tag your photos #Ryanairstories for a chance to feature on our Instagram feed

Hannah Frances

Hannah Frances

Hannah Frances is a travel writer and photographer based near Urbino, Italy and is founder of travel site Palette


  • Jean

    Hi Hannah, just want to say your post looks really great. Every single photo in your post looks professional. Good job! My friend and I are planning to travel to Paris this year, and just wonder how you think this 4 days itinerary, https://www.43km.co/published_trips/a8bebba2-9fe9-4186-8249-c287a93aba51, if it is good, we’d like to follow its route. Thanks.

    18th August 2017 at 2:09 am
    • Hannah Frances

      Hi Jean! Sorry for my late reply, I only just saw this. The itinerary looks great, it definitely fits a lot in! It misses a lot of eastern Paris – there are some great cafes and bars along Canal St Martin, and it’s a lovely walk around Buttes Chaumont park. This is the ‘locals’ side of Paris. Hope that helps 🙂

      14th September 2017 at 1:36 pm

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